How we helped a 9 figures parenting brand slash their CPA by 39.88% and increase their ROAS by 60.38% in 7 days.

Trusted by 4200+ happy clients

Quick Stats

0K

Revenue Generated with 1 Ad

0%

ROAS Increase

0%

CPA Reduction

The Challenge

Background:

Our client in the parenting industry faced low conversion rates, high CPAs, and no creative analysis process.

Their strategy of continually testing new concepts led to high costs and minimal learning from past tests, resulting in new content creation without proper analysis.

Our Process

Our Process: 

We shifted focus to previously overlooked customer groups, streamlined our talent pool, and developed specific marketing ideas for testing. 

This new approach involved exploring multiple angles within a few ad concepts to identify resonating messages and target audiences.

The Results

Results:

  • We reduced CPA by 39.88% 
  • Increased ROAS by 60.38%
  • One single creative generated 300K+ in revenue in the first 60 days
  • Many of our creatives became the client's most successful ads ever

Client saw these improvements within the first 7 days

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