
Background:
Our client in the parenting industry faced low conversion rates, high CPAs, and no creative analysis process.
Their strategy of continually testing new concepts led to high costs and minimal learning from past tests, resulting in new content creation without proper analysis.
Our Process:
We shifted focus to previously overlooked customer groups, streamlined our talent pool, and developed specific marketing ideas for testing.
This new approach involved exploring multiple angles within a few ad concepts to identify resonating messages and target audiences.
Results:
Client saw these improvements within the first 7 days
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