Our client in the CBD industry, faced challenges with high CPAs and a low ROAS , indicating that their creatives weren't resonating with their audience.
The overall returns were far from optimal due to inefficient creative strategies.
They needed a refined strategy to reduce costs and boost campaign performance.
Our Process:
Results (First 10 Days):
Within the first 10 days of implementing our strategy, we saw a remarkable shift in the performance metrics, proving the effectiveness of our optimizations early in the campaign.
In just 10 days, our approach delivered significant improvements, drastically reducing CPA and increasing both ROAS and purchase value, setting the stage for further gains.
Results (30 Days):
Over the full 30-day period, our continued optimization efforts not only maintained but accelerated the initial success seen in the first 10 days.
Our data-driven strategy sustained performance improvements over 30 days, allowing us to scale the ad spend while maintaining profitability.
Results (60 Days):
Over the full 60-day period, our continued optimization efforts maintained the upward momentum gained from the initial 30-day push.
Results (60 Days):
Our data-driven strategy enabled us to scale the ad spend while maintaining a high return on investment and significantly improving profitability
Results (5 months):
Over the full 5 months, our continued optimization efforts consistently drove sustained growth and maintained upward momentum.
Results (Monthly KPIs after 5 Months):
Our data-driven strategy enabled us to scale the ad spend while maintaining a high return on investment and significantly improving profitability
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