How we helped a 7 figure fashion brand slash their CPA by 34% while increasing their Monthly Revenue by x2.8 in 60 days .

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Quick Stats

0x

ROAS Increase

0%

CPA Reduction

The Challenge

Background: 

Our client, a seven-figure brand in the fashion industry, was grappling with the challenge of managing the creative and production process for successful advertising campaigns.

They needed a refined testing strategy to ensure profitable scalability while continuously running ads

Our Process

Our Process: 

We conducted an in-depth analysis of the client's ad account, identifying creative concepts with solid KPIs that could be enhanced with minor modifications. 

Our hypotheses for iterations included: 

  • Introducing products earlier in the ads 
  • shortening ad lengths
  • Employing different visuals to improve hold rates and increase CTR. 

Ultimately leading to a lower CPA.

We tested also new formats for UGC and static ads, alongside experimenting with fresh angles and hooks, particularly focusing on a new concept of gifting.

The Results

Results:

  • We reduced CPA by 34% 
  • x2.8 increase in monthly revenue within the first 60 days of our collaboration.
  • One of our creatives became the client's most successful ads ever.

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