
Background:
Our client, a seven-figure brand in the fashion industry, was grappling with the challenge of managing the creative and production process for successful advertising campaigns.
They needed a refined testing strategy to ensure profitable scalability while continuously running ads
Our Process:
We conducted an in-depth analysis of the client's ad account, identifying creative concepts with solid KPIs that could be enhanced with minor modifications.
Our hypotheses for iterations included:
Ultimately leading to a lower CPA.
We tested also new formats for UGC and static ads, alongside experimenting with fresh angles and hooks, particularly focusing on a new concept of gifting.
Results:
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