Background:
Our client in the skincare industry faced high CPAs, difficulty finding suitable creators, and lacked a creative analysis process.
Their high costs and minimal learning from past tests led to ineffective scaling, with an average CPA of £29.07.
Finding creators who resonated with their audience was a major problem, limiting their creative output and testing of new concepts.
Their lack of creative analysis missed opportunities for simple improvements. After our analysis, we created ad concepts that became their best-performing ads in just 7 days.
Our Process:
We revamped their ad copy and visual content based on insights from our research. Additionally, we carefully selected creators who resonated with their target audience, ensuring the content was highly relevant and engaging.
Within 7 days, this approach allowed us to quickly identify the most effective messages and creative combinations, leading to a significant decrease in CPA
Results:
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